who is going to pick up the vine?
so three years is the lifespan it seems for apps and services to stay around for the millennia’s attention span. to be far it was never going to make twitter any money, it was always going to haemorrhage money because of what it does, it’s vanity, six seconds of pure nonsense, inspiration, love, connection, ambient and ethereal snippets of a viewpoint into peoples lives.
but those snippets need to be processed by background services, stored on large drive bays in data centres sucking power from the earth for our satisfaction, super fast delivery over the internet tubes – it all costs money, time, people and management. simply put, it costs. everywhere.
i’m going to missing vine. there, i’ve said it.
you get used to something being there, when things vanish you mourn the loss, like a family member, friend or loved one. vine was my morning or evening process to unattach me from the working day. to laugh and rejoice in the human spirit.
the funny, the gifted, the talented, the stupid – it was all on vine, and it could only be there because everywhere else did not make much sense, it had it’s own ecosystem (egosystem maybe from the LA perspective – not a diss, just many actors and actresses really used it for a platform to get noticed, can’t hate on that!)
but who’s going to pick up the ball after vine? surely someone wants to maybe make something like it? giphy has already picked up the ball to get your content , albeit in gif format so obviously no sound (but useful for twitter maybe as visual reminders of the ‘good old days’)
running vine MUST be resource hungry. all that video, the bandwidth and server requirements, trying to innovate on new ideas of how to build in advertising into the equation, add on tools. hell, even a few of my skill share courses are now defunct now that it’s on the way out.
but below all of these ‘announcements’ is a worrying trend, one that we simply do not care to address and that is the burn rate, obvious no idea where the platform is heading and pricing point of what fun should cost. i’m constantly blown away at the amounts of money mentioned for these platforms. vine was bought for $30 million in 2013. how, what, when? – imagine what you could do with $30 million for education, jobs and mobilizing the next generation to help prepare them for the next ice age (seriously)
so here is what i’m putting out there to you world. how about we make another vine but this time we add in some elements from the start so it’s got a chance of success and be around for the next decade instead of a three year fling in cyberspace.
so i suggest, for vine2.0 (the name needs to be four characters btw for the next version, so something hip and snappy for the ‘yoth of today) – these are some of the top ten things i can think about today. ..
- you need to get a basic version up SOON and the ability to import the existing vine content from whatever method vine give us to get our vines from the service
- you need to charge for your service, straight away. cut out the freebies, freebies kills services, $3-5 a month is fine, charge the LA elite viners more, maybe link them to brands and have the brands pay for their accounts
- make your platform ‘open source’ as soon as you can and allow others to add to the service in terms of compression, speed, codecs.
- build in advertising from day one but also build channels around real issues that exist in the world – climate change, educate, skills, geo located tasks and challenges to mobilise the eyeballs to take part in an area
- allow storage of all my content on other cloud platforms i’ve already got like dropbox and google drive. in fact, to take load from your system i’m cool you loading my content from those services, do it dynamically.
- be open, transparent and authentic from day one, think gary vee and d-rock, have someone follow the company who takes on the task, what are the challenges, code issues, scaling issues, money issues, how much the office costs, can this be a daily/weekly live streamed q&a – teach the next generation what it takes to deliver a company like this in a global sense
- build in some kind of gaming element based not on popularity but on the real world achievements you complete. tasks for the mobile digital citizen to complete to be a content creation highlighting real life issues at street level.
- ability to mobilise the top100/1000 digital citizens to build local projects in their locality (like patreon) but micro payments (apple pay right there in the platform) small amounts, content is made as part of a story to show the results of that sponsorship. think blockchain but for brand advocates
- the community of users has a share in the company, the community owns the company, you don’t sell or get acquired, non-profit that uses the advertising to develop external projects using your community of advocates to deliver on those goals
- consider new protocols and distributed ways of delivery. the platform becomes blockchain/torrent like. a stock exchange of data silos of people and value, time and location. it’s a culture shift expression not a platform.
so there, those are some ideas. go and rip off the ideas, build a new product, don’t be a dick. deliver on this, drop me some cheddar as props for kicking off the conversation and make the planet proud. be known in history of someone that changes the dynamic of what a startup and digital service looks like for the generations to come. be sustainable from day one. share your barriers, don’t sell out, respect the voices in the community.